How Color Printing Can Bring Your Business into Full Bloom


Friday December 22, 2017

What if there was a simple way to more effectively captivate your audience, hold their attention and communicate a message? There is...and it all comes down to just one simple word: color.

The use of color can have a tremendously positive impact on your business, both internally with employees and externally with customers.

With the right printer in place, you can get the results that you want from color printing without increased cost or disruption in workflow. Here are some convincing reasons to choose color:

  • More effectively captures the attention of your audience - If you want to draw your readers in and maintain their attention, print your documents in color. While people have increasingly shortened attention spans today, research indicates that color will increase readers' attention spans and recall by 82 percent.
  • Makes your brand more memorable and recognizable - When you're sending out direct mail, your recipients are 55 percent more likely to read your marketing materials if they are printed in color. In addition, choosing to print your logo in color can increase brand recognition by as much as 80 percent. 
  • Increases the comprehension of your message - Whether you're communicating your message to employees or customers, printing in color can help to increase the comprehension of your message by 73 percent.  
  • Speeds up search time - Studies indicate that readers will be able to find what they are looking for 70 percent faster if you use color to highlight takeaways and important pieces of information.
  • Encourages a response - When you use color to print important contact information, such as your company’s phone number, you are 44 percent more likely to receive calls. Also, if you are attempting to collect payment, you'll be 30 percent more likely to receive a response if you print your request in color. 

At Cartridge World, we have a wide selection of dependable printers that will help bring your business into full bloom. Paired with our Cartridge World Premium Toner, we’ll help you save on all your color printing costs by providing you with quality, reliable, affordable & dependable toner!

Request a quote today and find out how much you can be saving with Cartridge World!