Cartridge World Helps Fight Breast Cancer
Tuesday, August 07, 2012
Cartridge World North America is working with the National Breast Cancer Foundation (NBCF) to raise funds for breast cancer awareness. During September and October, customers can donate to the foundation by “rounding up” their Cartridge World purchase to the next dollar and donating the change. The goal of the campaign is to raise $100,000. Cartridge World will also match the first $25,000 donated.
Each year, more than 200,000 North American women are diagnosed with breast cancer, and in 2012, nearly 39,000 women are expected to die from the disease. In an effort to raise funds to help provide breast cancer services to those in need, Cartridge World, the world’s largest specialty retailer of ink and toner printer cartridges, is launching the “Round Up for Pink Ink” campaign.
With a goal to raise $100,000, the initiative gives Cartridge World customers the opportunity to donate to the National Breast Cancer Foundation by rounding up their in-store sales transaction to the next dollar. Cartridge World will match the first $25,000 donated. In addition, stores will be distributing information about NBCF programs – including early detection and awareness information.
“The impact of the growing number of women who are diagnosed with breast cancer is felt by everyone, including the Cartridge World family,” said William Swanson, Chief Executive Officer for Cartridge World North America. “So we are mobilizing hundreds of stores in communities across North America to support the foundation’s cause.” Cartridge World’s partnership with the National Breast Cancer Foundation was announced in July.
Funds raised from the “Round Up For Pink Ink” campaign will be used to offer early detection services and support programs for breast cancer patients. The NBCF has a mission to save lives through early detection, and partners with 91 medical facilities to provide free mammograms and diagnostic breast care services to women in need. The foundation also offers multiple educational resources aimed at breast cancer survivors.
One in eight women has or will develop breast cancer in her lifetime. If detected early (in the localized stage), the five-year survival rate exceeds 98 percent. Mammograms are among the best early-detection methods, yet more than 13 million North American women over the age of 40 have never had a mammogram.
For more information or to support the “Round Up For Pink Ink” campaign, visit your local participating Cartridge World store.