New 2017 B2B Growth Platform for U.S. Franchisees

Tuesday, March 7, 2017

Cartridge World, a global franchise network and recognized leader in the imaging products and services marketplace, recently announced a significant investment to elevate brand awareness and help franchisees throughout the United States grow their B2B recurring revenues with managed print services.

Due to release in March 2017, the all new B2B Growth Platform is expected to make Cartridge World Franchisees a disruptive force in their local markets with digital lead generation campaigns and a new compelling value proposition for small and medium size businesses looking to simplify and save money on printer hardware and consumables. Highlights of the 2017 B2B Growth Platform include:

  • Lead Generation - Advanced Digital Marketing Campaigns for demand creation with SMB customers
  • Sales Training – live and on-demand B2B sales training with award winning sales performance coach Rick Lambert
  • Sales Tools - customer facing enablers to communicate the Cartridge World’s unique B2B value proposition
  • Gamification – enhancements to corporate and franchise websites will feature a new lead generation game 
  • Ongoing Communications – monthly best practice sharing will be showcased in a monthly “Cartridge World News” video sent to all franchisees

Customized for Cartridge World by industry experts at and, the new B2B Growth Platform features a powerful combination of field proven components never before seen in the US marketplace.

“Initial feedback on what’s coming has been phenomenal and we’re very excited about the potential this brings to each of our valued franchisees to quickly grow their business this year,” said Alan White, Marketing manager for Cartridge World North America. “We believe we have a unique MPS value proposition and our plan it to give our franchisees more opportunities share it with more businesses than they currently do.”

Plans to translate and expand the program globally are already underway based on pull from franchisees in other countries.

To learn more about Cartridge Worlds new B2B Growth Platform or to receive information on the becoming a franchisee, please visit or call 815-321-4400. 

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of Cartridge World Retail franchises in: Hawaii, Illinois, Maryland, Minnesota, North Dakota, Rhode Island, South Dakota, and Virginia. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.