New ESPN Radio Campaign
Advertising Targets Business Owners
Wednesday, October 8, 2014
The Mike & Mike Show is ESPN Radio’s top-rated sports talk program. Cartridge World’s new radio campaign (on the ESPN program) reaches 99 million homes, and is targeting a focused audience segment – business owners and office managers who are looking for office printing solutions.
The launch of this campaign, which advises small businesses there is a local alternative to the office superstore, comes in the wake of Staples, OfficeMax and Office Depot announcing the closure of 625 stores.
With 500 U.S. and Canadian stores, Cartridge World is carving a niche as the only International franchise that provides full-service office printing solutions for small businesses. This includes new printers, printing supplies, maintenance and even free delivery.
“Cartridge World is becoming a one-stop-shop for office printing solutions,” said Tom McLaughlin, North American Marketing Director. “We’re office printing pros, and can take printing problems off the shoulders of business owners and office managers,” he explained. “Cartridge World offers the newest HP and Brother printers, cost-saving printer cartridges, paper, repair service and customer support.”
In addition to offering printer cartridges as much as 30 percent less than the superstores, McLaughlin said the greatest value Cartridge World stores provide is expert printing advice. “Whether you need to print a few copies a day or 50,000 copies per month, Cartridge World can help. We’re here to solve your printing needs, even if it means reducing your machine count.”
Earlier this year, Cartridge World launched a new office printing solution – the Business Bundle – providing all the printers, supplies and service a business needs, for one low monthly fee. With this bundle, Cartridge World will provide the newest business-class printer, printer cartridges for 7,800 pages, free service, and free delivery for just $31.99 per month. In addition, if the machine ever stops printing, Cartridge World will fix it or replace it on the same or next day. See participating stores for details.
For information about Cartridge World’s high-performance printing products or recycling programs, visit a local Cartridge World store. To learn how much a business can save on office printing, visit a local store or Cartridge World’s online savings calculator.