Samsung is Reimaging the Flip Phone…Again

Tuesday October 11, 2016

Samsung recently announced it will be releasing not just one, but two new flip phone models. Wait, it is 2016, right?

If you were feeling nostalgic for simpler times when cell phones were mainly used for calling and texting friends, colleagues and relatives, Samsung has answered your prayers.

OK, it’s not that dramatic of a departure from its existing line of mobile technology. However, the fact that it is a flip phone does cause many people to do a double take – especially considering how far mobile technology has come.

What’s Behind the Galaxy Folder 2?

For a bit of history, it’s important to understand that this isn’t the first time Samsung has made an effort to bring about a flip phone resurgence. In 2013, it released the Galaxy Folder. According to Digital Trends, the updated version of the phone – Galaxy Folder 2 – will operate on Android 6.0.1 Marshmallow, meaning it will have most of the features that Galaxy users are accustomed to.

Additionally, the Galaxy Folder 2 comes equipped with a display Qualcomm Snapdragon 425 processor. The display is a relatively diminutive 3.8 inches. The flip phone isn’t as powerful as other Samsung smartphones, with 2 GB of memory and 16 GB of storage on the basic model. However, the cameras on the phone are far more respectable – at 8 megapixels for the rear-facing camera and 5 megapixels for the front-facing camera – than past flip phones.

In the Pipeline

Meanwhile, Samsung also is reportedly planning to release a flip phone codenamed Veyron in 2017. It’s a sleeker, more powerful device in Samsung’s flip phone lineup. It adds a Snapdragon 820 processor and 4 GB of RAM, roughly doubling the speed and memory of the Galaxy Folder. Owners will also have more space to keep a range of files and data, with 64 GB of storage.

Samsung Filling a Gap in Technology

At this point, the Galaxy Folder 2 is only available to Chinese consumers. However, if demand for flip phones increases in other parts of the world, Samsung may make it available in other markets.

The larger takeaway from Samsung’s investment in more updated, powerful flip phones is the fact that there’s still a market for these devices – and other device-makers aren’t making the effort to fill that need.

Samsung’s ability to identify specific needs in consumer markets that aren’t being met is a big reason why Cartridge World partnered with the technology company to create PrintWorld™, a mobile printing application that helps on-the-go consumers and mobile workers print, scan and share documents while on the road. To learn more about the mobile app, visit us here.