Samsung Powers the 2016 Olympics Experience in Virtual Reality

Wednesday August 17, 2016

The 2012 Summer Olympics in London was the most watched television event in history. In fact, 219.4 million viewers tuned in from America alone. Every year, hundreds of millions use their TVs, tablets and smartphones to view the peak of athletic competition; however, only a fraction get the opportunity to experience it firsthand. This year however, that is about to change thanks in large part to Samsung.  

National broadcaster, NBC, is hinting at plans to capitalize on the virtual reality technology being developed for smartphones, by incorporating it into their Olympic coverage in Rio, Brazil. NBC‘s plan revolves around Gear VR, the virtual reality headset developed by Samsung in collaboration with Oculus. Owners of Samsung’s headset will receive exclusive access to over 85 hours of virtual reality content, accessible through the NBC Sports app for Android.

What Virtual-Reality Viewers Will See

All the key moments from the Rio 2016 Olympic Games will be shown in full 360-degree HD virtual reality, allowing true fanatics and casual fans of the games to fully immerse themselves in all the action. Just by using the Gear VR and a compatible Samsung smartphone with the NBC Sports app, viewers will be transported right into the heart of the action, providing them with a thrill that only few are able to experience.  

The list of virtual reality coverage includes:

  • The opening and closing ceremonies
  • Men’s basketball
  • Gymnastics
  • Track and field
  • Diving
  • Volleyball

According to Tech Crunch, all the virtual reality content will be streamed on a delay of about one day, as the games occur. NBC will be releasing virtual reality-enabled highlight reels for everyone to stay up to day on the action. The Rio opening ceremony is set to begin Friday, August 5 and available to for virtual reality streaming, 24 hours later.

On top of introducing this new virtual reality format, NBC will also stream more than 4,500 hours of content once the games begin. With updates and exclusive content available exclusively through the NBC Sports app, the network is doing everything possible to create what many are calling “most live Olympics ever.”

According to Samsung, who happens to also be the official Smartphone partner for the Summer Olympics, the list Gear VR compatible devices include: The Galaxy S7, Galaxy S7 Edge, Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note 5, Galaxy Note 7.

Beyond the Games

There is very little doubt in the minds of most people that virtual reality will only grow and forever change how people experience entertainment. Samsung is clearly one of the leaders anticipating this transition and providing the technology that enables future growth. This forward-thinking perspective and proactive approach to developing technology is a major reason why Cartridge World has partnered with Samsung to develop PrintWorld™, a mobile app that provides consumers with true mobile printing capabilities.