Spotlight on Florida Cartridge World Franchise
Thursday, February 12th, 2015
This article highlights success of the Cartridge World franchise in Miami, along with the master franchise responsible for Florida. The article on El Nuevo Herald (Spanish) profiles the Cartridge World store on Coral Way, Miami owned by Enrique Tunis, noting that despite the rise of digital media, the franchise is still able to make $60,000 (€47,000) in sales each month, serving 5,000 customers in the area.
Yunis, an electronic engineer born in Santiago de Chile, explained that the continuing success of the franchise is due to people still choosing to print: “It is still important to print invoices, receipts and other documents on hotels, law offices, doctors, student centres, banks, pharmacies, among others,” he said. As a result, Yunis has had to double the space in the store since he took on the business a decade ago.
Yunis added that customer service and product quality is important to the business, explaining that “our technicians travel to each location in one of our two vans equipped with the materials needed to provide the service” and asserting that “despite being remanufactured cartridges, the company ensures optimum performance”.
There are 15 Cartridge World stores in Florida, with Francisco Garrido being the ‘master’ franchise responsible for all Florida stores with the aim of “revitalis[ing] the franchise market and creat[ing] strategic plans” for the company – a role he has had for six years. In terms of his background, Garrido was “born in Spain, raised in Ukraine and lived in Canada”, graduating in International Business; before moving to Philadelphia 10 years ago where he owned an air cargo company deliveringto Europe, Asia and Africa. However, the breakdown in the economy meant that he and his wife decided to move to their apartment in Miami “to start over”. Until 2009, he worked selling and renting cars, before joining Cartridge World.
Yunis explained that Garrido, who will be opening two new franchises in the next three months, has already had an effect on the franchise: “When I bought the franchise, the ‘masters’ would not devote much time to the business. With Francisco, [the] organisation was structured, [and] we have meetings twice a year in Orlando or Tampa with other franchise owners, in which we exchange ideas and strategies.”
He added that one good idea Garrido has had is the ‘Bundle’ package, which has meant that as well as supplying inks and printer cartridges “we offer a complete service, we provide the machine, its supplies and maintenance for a gee that is more attractive to customers”.