What Keeps You Printing at Home?
Friday March 3, 2017
Many Americans still prefer their information in paper form despite advances in technology to supply us with it digitally. Whether at home or at work, we continue to print documents because the tactile sensation of holding information on paper in our hands makes it easier to absorb. It also provides us with a greater sense of security in many cases, too.
What are we printing? According to a Cartridge World’s survey, what we print at home is very different than what we print at work. Below are the results from 304 people who have taken the survey as of March 1.
What We Print at Home
Here’s a breakdown of the 285 people who say they print at home:
- Coupons – 62 percent
- Coupon use across generations and income levels is high. Overall, Americans prefer using paper coupons more than digital coupons. According to Valassis, one of the largest coupon distributors in the world, 116.3 million consumers use print coupons and 68.4 million use digital coupons. Many consumers are printing their digital coupons, though. They have discovered that printable coupons often offer deeper discounts than paper coupons found newspapers.
- Recipes – 57 percent
- When it comes to cooking, Millennials bring their smartphones and tablets into the kitchen to follow recipes. Generation X and Baby Boomers, however, prefer to print out their recipes and follow directions on a piece of paper. Many home chefs, regardless of generation, enjoy organizing print recipes in a binder to assemble their own homemade cookbook. This allows cooks to put recipes in an order that suits them.
- Photographs – 46 percent
- There’s a certain pleasure involved holding an actual photograph that doesn’t exist looking at digital images on a smartphone, tablet, desktop or laptop. Printing a photograph allows a person to frame it and hang it on a wall. Homeowners can always look at it whenever they enter the room. However, most pictures posted to social media are often forgotten as they get pushed down to the bottom of the feed or saved in a digital folder.
- Travel documents – 44 percent
- Although airline tickets, travel insurance and the like are easily stored and displayed on smartphones, many travelers feel a greater sense of security having printed travel documents with them. Some travel companies still require paper documents. Travelers’ hand-held devices and airline and airport computer systems can malfunction, so travel experts suggest printing out e-ticket receipts to show proof of reservation.
We are here to help with local, friendly advice. Our experienced and impartial staff will take the time to understand your printing needs and recommend the right printer and supplies for you. Find a Cartridge World store near you.